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Kenkre FC
Project type
Operations
Date
Jan'24 - Mar'24
Location
Mumbai
Drove a total reach of 330K+ on Facebook, increasing audience exposure by 92.9% through optimized content strategy and targeted social media campaigns.
Boosted organic engagement by 170.3%, strategically leveraging non-paid content to increase visibility and follower retention.
Expanded the club’s digital footprint, growing lifetime followers to 26.7K, strengthening the fan community.
Increased content interactions by 190.7%, creating high-engagement posts that resonated with the club’s audience.
Improved ad efficiency, generating 180K+ impressions from paid ads, achieving a 47.1% increase in reach through precise audience targeting.
Drove traffic to key pages, recording 1.3K link clicks (+79.6%), optimizing call-to-action elements for better conversions.
Enhanced community engagement, overseeing daily content production for match lineups, scorecards, and event updates.
Developed a structured content calendar, aligning posts with match days, player features, and fan interactions for maximum reach and relevance.
Optimized Instagram Reels for SEO, increasing discoverability and engagement within the football fan community.

